Companies around the world are realizing the benefits of having an account manager! Businesses are saving time, energy, and even money by investing in someone to help oversee and manage aspects of their business. Let’s learn more about why account management is important for your business.
First of all, what is an account manager?
An account manager is a professional whose job is to help build and maintain the customer relationship. They are an important part of the sales and marketing department because they work closely with the people who manage your customer’s experience or they directly manage that relationship themselves.
There are a few different options for account managers. They can either oversee and manage several aspects of your business and the members helping to complete different account tasks or they can take over one aspect of your business’ presence. For example, in social media, your account manager or social media manager, will be managing only your social media accounts. This could include everything from Instagram and Facebook to Pinterest and LinkedIn or any other social media platforms you use (or want to use). Their tasks may look different from an overall “account manager” because they’re managing specific accounts instead of overseeing several departments tasks. An overall account manager may oversee social media as one of their departments but wouldn’t be doing the scheduling, posting, and content creation themselves.
Account management can help your business build strategic plans, set growth targets, develop goals, review processes, define employee or contractor roles and responsibilities, and more. Account managers are the center point for your customer experience, maintenance, and growth.
We hope you learned more about account management and why having an account manager is important for your business!
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The Agency Allies Team